Dezeen promotion: adidas Originals has reimagined a cushioning system it developed in the 1990s to create a shoe that is “built for natural motion”.The sportswear brand revisited designs it originally developed for running shoes when creating the form of its new P.O.D.System sneakers.The shoe’s distinctive feature is a “podular” outsole made up of three components. The modules are designed to offer shock absorption and stability to the foot at key points of impact.The P.O.D.System sneakers feature an outsole made up of three modular componentsThe high-rebound EVA (ethyl vinyl acetate) element offers a soft and responsive cushioning to the forefoot, while the Boost heel is designed to offer support to the rear of the foot.These are connected by the third element, the Point of Deflection Bridge, designed to support the natural twist and curve of the foot. The name P.O.D.System takes it name from this element.
The team took each of these modules from different shoes they found in the archiveAccording to Nic Galway, senior vice-president of design for adidas Originals, the team took each of these modules from different shoes they found in the archive.”We wanted to challenge the norm, challenge the obvious,” he explains in a film produced by the brand. “We really took multiple soles, outsoles of different eras, started to cut them up into jigsaws.”Maja Romeike, senior product manager, says: “Our attempt was more to find the beauty in unexpected combinations”.Each module is designed to offer shock absorption and stability to the foot at a key point of impactA breathable mesh construction forms the upper part of the shoe, which features adidas’ trademark stripes on its side, fabric lace eyelet panels and a branded heel tab.The brand describes the design as “a new sneaker for the street”.
“We have this great past and we have this amazing future,” said Galway. “P.O.D is really about connecting that past with the future.”One version of the P.O.D.System shoes comes with an all-black body, yellow and blue accents, and a white bubble-patterned heelThe P.O.D.System saw saw a limited launch last month, featuring an all-black body with yellow and blue accents, and a white bubble-patterned heel.It will be globally available to purchase in stores and online from 2 August 2018, in even more colour ways.
For more information, visit the adidas website.